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#typed notes.
  • #planning
  • #business
    development
  • #startups
  • #advertising
    #marketing
  • #esoteric
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#esoteric, how to trash your job and reputation in one

#typed notes, navigating the emerging landscape
escoteric look at the emerging landscape
Apple employee out the door because of this

The full #typed note is here …

#Business Development, new brief? The first question I always ask

business development look at the emerging landscape
What's the first question I ask when I receive a client brief?

Now you have the client brief in your hand, I ask one question before entering into the competitive landscape of an agency pitch.

The full #typed note is here …

#esoteric, website of the moment, bit of an hmmm …

escoteric look at the emerging landscape

Not sure about this website, there are strong ethical reasons around IP, copyright and respect for the creative process here.

The full #typed note is here …

#advertising, Oatly, courting controversy to generate PR

Oatly

advertising, a look at the emerging landscape rod geoghegan growth marketing #advertising #marketing

Advertising alcoholism

Updated

Oatly is running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?

The full #typed note is here …

#escoteric, website of the moment, ’90’s TV

escoteric look at the emerging landscape

Hot on the wheels of the remake of Ceefax, this is #clever.

The full #typed note is here …

#planning, so what exactly is web 3.0?

#typed notes, navigating the emerging landscape
planner looking at the emerging landscape

So what exactly is Web 3.0?

I’m collating random explanations, apologies if they are unsourced.

The full #typed note is here …

#escoteric, website of the moment, brand and product nameing

escoteric look at the emerging landscape

One aspect of selecting a new product or brand name is that candidates need to be checked across all languages.  It’s important to check as Mitsubishi’s didn’t when they launched the Pajero SUV in Spain (proving this is not a new problem).

The full #typed note is here …

#planning, words matter, so saying the right thing does too

planner looking at the emerging landscape
If you only have a moment, make that moment say what you mean

I called out a press release from an FMCG manufacturer and brand owner today. Two messages back got me thinking.

The full #typed note is here …

#advertising, Every Bank Ad. Or so it seems, anyway

advertising, a look at the emerging landscape rod geoghegan growth marketing #advertising #marketing

This is the ad every FS provider has made, for them. When comedians start joking about product and brand differentiation, maybe it’s time to think.

The full #typed note is here …

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#typed notes

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