These are some notes on negotiating, a core skill for Business Development Directors and Chief growth Officers
The full #typed note is here …

These are some notes on negotiating, a core skill for Business Development Directors and Chief growth Officers
The full #typed note is here …
The US Defense Advanced Research Projects Agency (DARPA) is running a study where to analyse and explore the inter-relationship between the net and social media/social networking, the results of which could prove very interesting.
The full #typed note is here …
The pyjamas bit, I kid you not (though no mentions of cats appearing in zoom calls)
I can categorically say that having in place the agency proposition, vision, mission, values, purpose will not double the agency value or gross profit.
The full #typed note is here …
The Big Mac Index was created by The Economist Magazine …
The full #typed note is here …
A quick read with four ideas to win new business – for Business Development Directors and Chief Growth Officers
Business development for a CGO or New Business Director presents a really exciting opportunity to implement so many tactics – all designed to achieve the end goal of on-boarding a new client.
The full #typed note is here …
How times have changed; this is the deck I used to introduce and explain Viral Marketing Campaigns – creative that goes viral through word-of mouth (WOM) because of the nature of its’ shareability amongst many other factors.
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New business development for an advertising and marketing agency is not about closing deals. It is much more, it’s consultative and it’s about a conceptual sale. It’s not car sales
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Saw this a while back, 10 rules for delivering great presentations. Ok, it’s very simplistic and there are so many more points that need to be covered …
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Should you need a template as a starter for your three year agency new business and marketing plan, I have one available for you – and free
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This is a list of twenty ideas to you grow a client relationship
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I’ve been looking a little bit further into #Mastodon @joinmastodon – as a micro-blogging platform to replace Twitter, which I have left. As is I see it right now – some things I’ve discovered though there are implications for each these points, and probably many more so E&OE (Google is your friend)
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Now you have the client brief in your hand, I ask one question before entering into the competitive landscape of an agency pitch.
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Not sure about this website, there are strong ethical reasons around IP, copyright and respect for the creative process here.
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Updated
Oatly is running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?
The full #typed note is here …