Apple employee out the door because of this
The full #typed note is here …
#esoteric, how to trash your job and reputation in one
#Business Development, new brief? The first question I always ask
What's the first question I ask when I receive a client brief?
Now you have the client brief in your hand, I ask one question before entering into the competitive landscape of an agency pitch.
The full #typed note is here …
#esoteric, website of the moment, bit of an hmmm …
Not sure about this website, there are strong ethical reasons around IP, copyright and respect for the creative process here.
The full #typed note is here …
#advertising, Oatly, courting controversy to generate PR
Advertising alcoholism
Updated
Oatly is running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?
The full #typed note is here …
#escoteric, website of the moment, ’90’s TV
#planning, so what exactly is web 3.0?
So what exactly is Web 3.0?
I’m collating random explanations, apologies if they are unsourced.
The full #typed note is here …
#escoteric, website of the moment, brand and product nameing
One aspect of selecting a new product or brand name is that candidates need to be checked across all languages. It’s important to check as Mitsubishi’s didn’t when they launched the Pajero SUV in Spain (proving this is not a new problem).
The full #typed note is here …
#planning, words matter, so saying the right thing does too
If you only have a moment, make that moment say what you mean
I called out a press release from an FMCG manufacturer and brand owner today. Two messages back got me thinking.
The full #typed note is here …
#advertising, Every Bank Ad. Or so it seems, anyway
This is the ad every FS provider has made, for them. When comedians start joking about product and brand differentiation, maybe it’s time to think.
The full #typed note is here …