Hearing last month and I paraphrase but the gist was "... things have changed so much with WFH and doughnut weeks, now more than ever we need overarching principles to provide a sense of direction for our now partly disperate team here and also to get everyone out of their pyjamas for the day ..."
The pyjamas bit, I kid you not (though no mentions of cats appearing in zoom calls)
I can categorically say that having in place the agency proposition, vision, mission, values, purpose will not double the agency value or gross profit.
The full #typed note is here …
