I’m collating random explanations, apologies if they are unsourced.
#escoteric, website of the moment, brand and product nameing
One aspect of selecting a new product or brand name is that candidates need to be checked across all languages. It’s important to check as Mitsubishi’s didn’t when they launched the Pajero SUV in Spain (proving this is not a new problem).
#planning, words matter, so saying the right thing does too
I called out a press release from an FMCG manufacturer and brand owner today. Two messages back got me thinking.
#advertising, Every Bank Ad. Or so it seems, anyway
This is the ad every FS provider has made, for them. When comedians start joking about product and brand differentiation, maybe it’s time to think.
#advertising, ‘Twas the call before Christmas
Every year there is a heart pulling Christmas viral campaign and 2021 is no different.
From the team at Wonderhood Studios this is topical, getting lost in a Zoom call …
#escoteric, website of the day, frame your wifi
Website of the day 10 November 2021
Very handy, frame your wi-fi …
#business development, When making a saint is not the agency message
Getting the agency message across is difficult to get right. It’s also really easy to get wrong. Whatever tongue-in-cheek means, the following is not it.
Becoming a saint to get the message across is pushing it. Even in the early 2000’s as this was.
The brochure follows …
#credentials, agency reel for Stueber Studios
Creds showreel for agency Stueber Studios
#esoteric, When live events goes wrong, big time
When live events go wrong, and here are some of the most memorable ones.
#planning, Focusing on CLV in performance marketing
I can attest to this, having experienced it many times: “Yet when I start somewhere new, I’m the person there who knows *the least* about the product and audience.”
How do you jump the gun, leapng ahead with immediacy?
#planning, Why 57 Minutes won’t work for H J Heinz
FMCG (CPG) brand Heinz is testing the patience of its’ consumers. Or is it testing the patience of some of its’ consumers?
#business development, Five points for getting to the exit
These are five points you should be considering when you’re looking to create the path to agency exit
#escoteric, website of the week, radio.garden
Website of the week 15 February 2021
This is so very cool
#business development, The meaning of ‘no’
Saw this, thought was apt for a client paper I’ve written.
#escoteric, Website of the week, Random-Website.com
From February 2021, the website of the month is now weekly, and this week is a little bit different in that it’s a portal to the very random and very digital world.
#escoeric, I’m road-testing Luminar 4, so these are the updates
I’m giving Luminar 4 a road test, so I’ll be revisiting here to provide updates on how I get on over the next three months.