#planning, words matter, so saying the right thing does too

planner looking at the emerging landscape
If you only have a moment, make that moment say what you mean

I called out a press release from an FMCG manufacturer and brand owner today. Two messages back got me thinking.

McVitiesLink: https://www.bbc.co.uk/news/business-59728325

Communication hasn’t changed one bit over – what has changed, and dramatically, is how we interact with messaging: dwell time, the multiplicity of simultaneous messages that we are all now assimilating – or being asked to. It is, I see it as, over load.

So when you have something to say, say it clearly and – in terms of marcomms and PR – check it for clarity.

One word stood out which led me to ask who wrote this – the marcomms team or the CEO?

Absenteeism. A word for the ’70 and maybe early 80’s.

Courtesy: https://www.collinsdictionary.com/dictionary/english/absenteeism

Rod Geoghegan
#typed notes.
21 December 2021


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

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