How times have changed; this is the deck I used to introduce and explain Viral Marketing Campaigns – creative that goes viral through word-of mouth (WOM) because of the nature of its’ shareability amongst many other factors.
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So what exactly is Web 3.0?
I’m collating random explanations, apologies if they are unsourced.
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I called out a press release from an FMCG manufacturer and brand owner today. Two messages back got me thinking.
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3 ways to add (quick) value to marketing
I can attest to this, having experienced it many times: “Yet when I start somewhere new, I’m the person there who knows *the least* about the product and audience.”
How do you jump the gun, leapng ahead with immediacy?
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57 minutes, no 57 seconds is still too long
FMCG (CPG) brand Heinz is testing the patience of its’ consumers. Or is it testing the patience of some of its’ consumers?
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Digital 2021, Global overview
An in-depth report, looking at the worldwide digital trends. Caveat: I’ve a research background so this interests me, realising it’s one shy of 300 slides long.
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PrinciplesA powerful, 40-year-old internal memo by its first marketing head Rob Strasser.
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There may be a gap in the market, is there a market in the gap?
Interesting analysis of product market fit, and if start-ups really understand the gap versus the market.
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How the cost of a Big Mac tries to define the state of its country’s currency
The McDonald’s Big Mac Index, created by the Economist Magazine in 1986, is explained here.
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The importance of owning your Social Media assets
By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.
A salutary example of getting this wrong follows.
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Have we? Interesting points here in an article by Amy Nauiokas
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Participation is ‘the currency of the modern (consumer advertising) campaign’
Brian is unimpressed. Very. Why he asks …
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We live in tough times
Marketing budgets are being scrutinised harder than ever. Activity that doesn’t add to the bottom line is increasingly difficult to justify. In this climate, spending on communications can seem like a luxury. So wouldn’t it be easier if there were a way to measure the payback from your marketing communications?
The (an) answer is Econometrics and a paper from the IPA by Louise Cook and Mike Holmes is a really interesting – or required – read for agency planners and clients.
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This is excellent – a reminder of the ingredients of creativity from Cédric VillaniThe 7 ingredients for creativity
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Thought leader or thought leadership?
I read a thought-provoking article on LinkedIn Pulse by Jason Miller (article) asking where a business focus should be: Though Leadership and Thought Leader.
He argues that ” … as marketers we shouldn’t necessarily all be striving to become the next thought leaders … it’s just not scalable or realistic … instead … we should be focused on creating a culture …. harnessing insights from our brightest employees to collectively achieve thought leadership as an organisation”
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