#Innovation, toothpaste pills
Clever idea.
With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever.
And somewhat obvious.
The full #typed note is here …
The IPA has launched a best practice guide to help Advertising and Marketing Agencies and Startups – incorporates tips and a four part checklist.
A Pledge endorsed by IPA can be utilised by an agency to demonstrates their commitment to the new partnership being built.
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Crafting the right message, at the right time
It’s difficult to get right, it’s really easy to get wrong. And this is an example of a smart email from a start-up, seeking engagement.
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So what skills are important as a startup CEO?
“A CEO [only does] three things …
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P/MF or is there a market in the gap?
When Marc Andreessen defined Product/Market Fit, we had another definition for an existing marketing theory.
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Growth hacking doesn't exist
An article I read answers one of the questions I am asked frequently: “what is growth hacking?”.
Well it exists. In my view. But not as we know it.
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Integrating client success into business development in a subscription economy
Planning for future success will pay dividends
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Using social media, data backed answer
It is interesting to look how startups use social media. Whilst not an in-depth study – nor is the research data validated, there are some interesting take outs. Of the fifty startups across industries analysed, some interesting data was revealed.
The startups averaged USD$4.4m funding, split evenly between B2B and B2C.
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Pricing, or not talking about it
I’ve been working for a while now on price points – researching, testing, communicating, trialing, changing, communicating, and restarting the loop. I caught an interesting read (when I first wrote this article in April 2016) on creating price points – and the move to MRR and ARR, specifically for a startup. And start-ups in 2016 were all the rage, as they are still today. A lot has been written about pricing since, so below are further thoughts to consider, all for A/B testing.
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We got stuck in the all-too-common trap of building a user-base and worrying about revenue later
Use Bit.ly? Of course you do. As I do (amongst others, though, including having run my own dedicated URL to track clicks).
Insights here, entitled “The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business” from Bit.ly CEO Mark Josephson.
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The internet of things - The Fliike from Smiirl
Clever little idea – in the world of the internet of things – bringing the world of Facebook ‘likes’ into the real world.
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Presenting the big idea … some wise words
Some wise words here. Whilst I’m not -and have never been – an advocate for the ‘Elevator Pitch’ for a plethora of reasons (more anon), below are wise words.
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And how do I create a great culture ... ?
Somethings, when said by an industry peer, it warrants no real further comment.
Jeremy Bullmore responds here to a letter to his column in Campaign Magazine to explain the issue of culture
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Understanding the balance sheet
I’m quoting this post published today. as a reminder of the importance of how to read and interpret a balance sheet. The full #typed note is here …