#Press #advertising, consumer attitudes to price led promotions during a downturn
Round Table – Consumer attitudes to price led promotions during a downturn
Rod Geoghegan was invited by the ISP to attend a round table to discuss consumer attitudes to price led promotions during a downturn.
#advertising, do marketing directors make good chief executives?
Do marketing directors make good chief executives?
Directory-enquiries firm 118 118 has just handed its top job to former Superdrug marketing director Gerry Murphy, while several bosses with marketing backgrounds were listed in Marketing’s Power 100.
#shopper marketing, BOGOF is part of our shopping culture
Buy one, get one free is part of our shopping culture – ASA bargains with government to keep promotions ‘free’
Well done Baroness Peta Buscombe, the ASA’s chief executive, for securing a pledge from the Government that ‘bogofs’ and other ‘free’ promotions will not fall foul of new consumer protection rules expected to be approved by Parliament next week.
#corporate, management changes at Wax Communications
Management changes at Wax Communications
A new management team is in place at Wax Communications after the departure of joint managing partner Roger Marriott a month ago. Sam Jordan, the other joint managing partner, has taken on the combined role of managing director alongside other director-level appointments.