Rod
Geoghegan
.


Strategy + Growth
Start-ups · Marketing agencies · Corporates


About

Rod
Geoghegan
.

A Client Partnership

Strategy + Growth


marketing agencies

Growth

Research and insights, ideation and messaging, product stack and lifecycle, campaign planning and metrics, demand generation and engagement

Building Agency Brands™

Business development planning and growth, pitch process and pitch doctoring, team upskilling and mentoring, new client development and retention


Building Agency Brands TM


early stage startup

Investment

Investment is considered in exceptional early-stage tech start-ups teams in product areas and sectors aligned to my experience

Rod Geoghegan London Marketing Business Development Startups

Rod Geoghegan

Board Advisory and Strategic Marketing

Rod Geoghegan Advisory

Profile

Rod Geoghegan Consultancy


My work is clarifying strategy and delivering growth. This focus for me, in growth marketing and business development planning, is from having built a successful track record in planning, converting and maintaining new client relationships

First start-up

My first start-up was as UK CEO of US based marketing services corporation, Wathne, building a team working exclusively for global premium brands. The client portfolio I built spanned seventeen countries, travelling extensively to Asia, the US and across Europe to manage these international client relationships

Advertising, Marketing and Digital

I have served as a Board Director for advertising, marketing and digital agencies. zgc, where I was the first Business Development Director, merging and relaunching as mustard (Mosaic Group, Canada); relaunched independent advertising agency, Them; and I was co-opted to the board of Media Square Plc newly merged agency, Wax

Market Research

The foundation of my career lies in Market Research, having been classically trained in quantitative and qualitative techniques. These formative years spent with an independent practice and subsequently for the now merged WPP plc agency Kantar, underpins how I think about marketing and brand development to this day

Rod Geoghegan London Marketing Business Development Startups

Rod Geoghegan

Strategy + Growth

Rod Geoghegan Advisory

Work

Business development planning and activation

Building agency brands™
Planning and new business development with marketing, advertising and digital agencies

Investment
Exploring investment opportunities in sectors alaigned to both my experience and skills

Colloboration
A
network of futurologists, cultural anthropologists, technologists, creatives and wordsmiths

Rod Geoghegan Client Portfolio

My client portfolio

This is the Love Café

Rod Geoghegan Advisory

A Partnership

I'm privileged to be working with uber smart CEOs and leadership teams across my client portfolio in the Creative, Corporate and Start-up spaces

Early stage tech Start-ups

Additive Manufacturing, Agency Search and Selection, Application Security, Augmented Reality, Employee Relations, Ethnography, Pitch Leadership and Training, Semantic Web and Social Audience

Independent agencies

Advertising, Marketing, Pure-Play Digital, Creative, Experiential and Field Marketing, Market Research, Data and Analytics, and PR and MarComms

Network plc groups

Communisis plc, Omnicom Group Inc., Publicis Groupe S.A. and WPP plc

Corporates and SMEs

Agency Procurement, Business Leadership, Infrastructure Technology and NED Board Advisory

#typed notes.

navigating the emerging landscape

Rod Geoghegan Advisory

A blog

I'm the author of #typed notes., an exploration of the emerging landscape from an insiders perspective, with commentary on futurology, social media, brand planning and anthropology

And inspiration

#typed notes. is here







Let's talk

I'm based in London, working client-side and remotely with teams in the UK, across EMEA and North America

I am always delighted to have that initial talk to understand your ambitions and how I can help

Rod Geoghegan Advisory

 


 

 

 

 

 

 

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