Rod
Geoghegan.
Strategy + Growth
Start-ups · Marketing agencies · Corporates
Strategy + Growth
Research and insights, ideation and messaging, product stack and lifecycle, campaign planning and metrics, demand generation and engagement
Business development planning and growth, pitch process and pitch doctoring, team upskilling and mentoring, new client development and retention
Investment is considered in exceptional early-stage tech start-ups teams in product areas and sectors aligned to my experience
Board Advisory and Strategic Marketing
First start-up
My first start-up was as UK CEO of US based marketing services corporation, Wathne, building a team working exclusively for global premium brands. The client portfolio I built spanned seventeen countries, travelling extensively to Asia, the US and across Europe to manage these international client relationships
Advertising, Marketing and Digital
I have served as a Board Director for advertising, marketing and digital agencies. zgc, where I was the first Business Development Director, merging and relaunching as mustard (Mosaic Group, Canada); relaunched independent advertising agency, Them; and I was co-opted to the board of Media Square Plc newly merged agency, Wax
Market Research
The foundation of my career lies in Market Research, having been classically trained in quantitative and qualitative techniques. These formative years spent with an independent practice and subsequently for the now merged WPP plc agency Kantar, underpins how I think about marketing and brand development to this day
Strategy + Growth
Business development planning and activation
Strategy + Growth
Research and insights, product lifecycle, campaign messaging and engagement metrics with start-ups
Building agency brands™
Planning and new business development with marketing, advertising and digital agencies
Investment
Exploring investment opportunities in sectors alaigned to both my experience and skills
This is the Love Café
I'm privileged to be working with uber smart CEOs and leadership teams across my client portfolio in the Creative, Corporate and Start-up spaces
Early stage tech Start-ups
Additive Manufacturing, Agency Search and Selection, Application Security, Augmented Reality, Employee Relations, Ethnography, Pitch Leadership and Training, Semantic Web and Social Audience
Independent agencies
Advertising, Marketing, Pure-Play Digital, Creative, Experiential and Field Marketing, Market Research, Data and Analytics, and PR and MarComms
Network plc groups
Communisis plc, Omnicom Group Inc., Publicis Groupe S.A. and WPP plc
Corporates and SMEs
Agency Procurement, Business Leadership, Infrastructure Technology and NED Board Advisory
navigating the emerging landscape
I'm the author of #typed notes., an exploration of
the emerging landscape from an insiders
perspective, with commentary on futurology, social media, brand planning and
anthropology
And inspiration
#typed notes. is here
I'm based in London, working client-side and remotely with teams in the UK, across EMEA and North America
I am always delighted to have that initial talk to understand your ambitions and how I can help
